SHADOW is a cat focused brand with a drive to simplify for new cat owners. These products showcase a streamlined appearance to be more inviting for people who aren’t sure what to look for when deciding what to feed their cat. Whether an owner is experienced or new to owning their cat, they will always feel comfortable with the Shadow brand in hand.
The objective of this project was to create an original brand including logo, product, and packaging. The cat sillhouette across the packaging is intended to mimic the movement of a cat toward the product so owners feel drawn to it. These products were designed with simple text and bright colors to make the buying experience clear for the future of cat health.
Initially the logo was made to mimic a shadow, but the cat seemed to have more personality and allowed legibility
The shadows are built out of reference from my own cat. This gave it the realistic edge I was looking for and let there be more implied movement on the packaging.
The cans are made to be adaptable to any size container and stand out against competitors on theshelves.
Cat Food Bags
Cat Food Can
I wanted these bags to feel welcoming with large spaces of color and less text. They are made for people who don't know a lot.
Cat Treat Bag Variant