Wise Wings is a cereal brand seeking to provide relief for sugar addiction. This can be a serious issue started in childhood that follows many adults, but is hard to end. Most products are full of sugars or make you go cold turkey, Wise Wings seeks to be the in between that helps people to cut back while providing a community of support.
The objective of this project was to create an entirely new cereal brand from scratch. With the simple concept of creating a brand that tackles health issues, there was a strive to not push it to the point people should feel bad for how they ate prior. Winston, the stork mascot, is a symbol of comport who is there to guide and not judge. Take it one step at a time.
Main Logo
Secondary Logo
Winston the Stork is the mascot. I chose a stork to represent peacefulness and reliability. He is always seen in a relaxed state to remind people they always have time.
Box Print
Billboard Advertisement Mockup
Sidewalk Poster Advertisement Mockup
Thinking of things cereal may need included discount advertisement flyers to go on shelves. Here, the color scheme is used across hardware too, not just elements in the image.
Merchandise Buttons
Merchandise Hat Mockup
Discount Flyer Advertisement Mockup
There is a search for irony amongst branding, self-care is the main message.
Cereal Box Front Mockup
Cereal Box Back Mockup
Cereal Box Bottom Mockup
Prototype Box Front
Prototype Box Back
The box was designed to blend into a space. There isn't too much information on it, and it doesn't look overwhelmingly adult so as to not scare potential customers from not liking the product.
Prototype Box Bottom